Privacy policy
Last updated: 22 July 2026
This privacy policy explains which personal data Mika (Milan Kellens) processes when you visit our website or place an order, why we do so and what your rights are.
Who is responsible
Mika (Milan Kellens)
Rombautstraat 2C
1760 Roosdaal
Company number: BE 0801.660.161
Email: info@byseline.com
What data we process
- Order data: name, email address, delivery address, telephone number and order history
- Payment data: processed by Shopify Payments — we never see your full card details
- Website use: with your consent, data about how you use our site (see Cookie policy)
- Newsletter: your email address, if you subscribe
Why and on what basis
| Purpose | Legal basis |
|---|---|
| Processing and delivering your order | Performance of the contract |
| Customer service | Performance of the contract |
| Statutory administrative obligations (invoices) | Legal obligation |
| Analytics and marketing | Your consent |
| Newsletter | Your consent |
Who we share data with
- Shopify — shop and payment platform
- Hertwill and affiliated brands — for shipping your order
- Carriers — for delivery
- Google and Meta — only with your consent, for analytics and advertising
We do not sell your data.
How long we keep it
We keep order data for 7 years, as required by tax legislation. Newsletter data until you unsubscribe. Analytics data for a maximum of 26 months.
Your rights
Under the GDPR, you have the right to access, rectification, erasure, restriction, portability and objection. You can withdraw your consent at any time. Write to info@byseline.com — we reply within 30 days.
If you are not satisfied, you can lodge a complaint with the Belgian Data Protection Authority, which is our lead supervisory authority.
Security
Our website uses HTTPS. Payments go through Shopify Payments, which is PCI-DSS certified.