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BySeline

Journal

Stories about our brands, ingredient explainers and calm routines to try at home.

Cleansing Your Face: The Foundation of a Good Routine

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AHA and PHA: what is the difference between these fruit acids?

AHA and PHA are cropping up everywhere in skincare. What exactly are these fruit acids, what is the difference, and which one suits your skin? A clear, calm explanation.

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Aluminium-free deodorant: why, and does it really work?

More and more people are choosing an aluminium-free deodorant. But why exactly, what is the difference from an ordinary deo, and does a natural deodorant work just as well? An honest explanation.

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Using a facial toner: what it is for and how to apply it

A facial toner is one of the most misunderstood steps in a skincare routine. What exactly does a toner do, do you need one, and how do you use it? We explain it calmly.

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Hyaluronic acid serum: what it does and how to use it

Hyaluronic acid is arguably the most popular hydrating ingredient in skincare. What exactly does a hyaluronic acid serum do, which skin is it suited to, and how do you fit it into your routine? A clear explanation.

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A simple skincare routine for men

A simple skincare routine for men

Skincare for men doesn't have to be complicated. Three essentials — cleanse, moisturise and top up on the go — keep your skin fresh and cared-for.

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Caring for dry hair: a simple routine that works

Caring for dry hair: a simple routine that works

Dry hair feels rough and frizzes quickly. We put together a simple, calm routine — wash gently, a mask and a little serum on the ends.

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Choosing a tinted lip balm: what to look out for?

Choosing a tinted lip balm: what to look out for?

A tinted lip balm brings colour and care in a single step. We explain what it is, where the natural colour comes from and what to look out for when choosing one.

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Magnesium cream: why you are seeing it more and more

Magnesium cream: why you are seeing it more and more

Magnesium cream is gaining popularity in the skincare world. We explain what it is, how to use it and why people like to apply it after exercise.

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A face oil in your routine: when, how and why

A face oil in your routine: when, how and why

A face oil feels luxurious, but where exactly does it fit into your routine? We explain when to use it, how much you need and how to combine it with your cream.

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Bakuchiol explained: the plant-based alternative everyone is talking about

Bakuchiol explained: the plant-based alternative everyone is talking about

Bakuchiol is popping up everywhere in the skincare world. What is it, where does it come from and why are more and more people choosing it? A calm explanation, without overblown promises.

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